Proposed by:
Requested amount:
495.030K DOT≈$2,589,006.9

#1398 · Fine-tuned and Dedicated Onboarding Strategy into Polkadot

Fine-tuned and Dedicated Onboarding Strategy into Polkadot: Bringing an active community into Polkadot and Growing Them into Engaged, Knowledgeable and Frequent Users.

This proposal is submitted by G2 Esports in collaboration with Moon-Bearer (Polkadot Community-Management-Lead)

Duration: 1.3.2025–28.2.2026

Amount requested: 495,030.0 DOT

Why This Partnership Matters… and is something Totally New!

Logo slapping is web2 and not for Web3. Unlike traditional sponsorships which tend to focus heavily on building brand awareness, this partnership is designed to target the entire user funnel:

  • Attraction: Capturing interest through fan-facing activations.
  • Engagement: Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry, no passive branding.
  • Retention: Fans are incentivized to continue discovering, deep-diving and learning more about Polkadot.

We are G2 Esports

and we are redefining this “sponsorship” as “onboarding-ship”!

We offer a fresh and tailored approach that doesn't just attract attention but creates real users within the Polkadot ecosystem.

Discover more in this presentation to see why G2 is an industry giant in Esports. And see our thought starters that we have created so far to entice our whole community to join Polkadot.

The Results

  • Increased Awareness: G2 fans globally, and especially in the US, can naturally connect with Polkadot through fun, low-effort engagements.
  • Genuine Usage Growth: A funnel that can drive adoption, turning digital-savvy fans into Polkadot users.

How It Works

  • QR-based Onboarding: Each fan-facing activation can have QR codes integrated to create a seamless and engaging entry into Polkadot via the Nova Wallet.
  • Dynamic QR-code Activations: Every QR code is tailored to a bespoke activation which can lead to a specific call to action enticing the fans into the deeper world of Polkadot, ensuring maximum relevance and engagement.
  • Smart Incentive Funnels: Each interaction can enhance their experience and build their understanding of Polkadot through Discord. Fans can be incentivized to stay active in the Polkadot Discord, attend events there, move up in ranks and earn rewards for doing so.
  • Gamified Learning: Fans can earn rewards via Nova Wallet at a click of a button and more as they engage with Polkadot.
  • Real Impact: G2 fans can morph from non-users to active ecosystem participants, becoming Polkadot enthusiasts and possibly more.

N.B. 5.65% of the Proposal ask will be kept in DOT and is reserved for minting fees within the Polkadot ecosystem. What is not used after the year of partnership will be returned.

A Year full of Consistent Engagement

With this innovative funnel, we wish to deliver continuous touchpoints for one full year:

  • Regular Fan Interactions: Polkadot will consistently be on the minds of our fans.
  • Active Ecosystem Growth: Fans can morph into regular Polkadot users.
  • Flexibility: The messaging aligns with Polkadot’s ongoing events, maximizing relevance and impact.

Your Call to Action

This partnership is not just about awareness; it’s about action. Let’s take our G2 community into the future of Web3 with an easy, innovative and lasting onboarding approach into the Polkadot ecosystem by constantly driving engagement, education, and retention. Together, we can build a thriving community of Web3 pioneers while showcasing Polkadot as the future of blockchain technology.

Read more
StatusDeciding · 6d
65%Aye
Aye (147)
24.035M DOT
Nay (114)
12.93M DOT
Decision21 / 28d
0.0%0.93%
0.74%Support Threshold
0Support Threshold
Support(0.44%)
6.70M DOT
Issuance
1.53B DOT
Vote
KSMJan 31

G2 not the best LEC team this year. Small impact. Huge spend. 

Also:

Median age e-sports viewer 18-26 years

Median age crypto buyer 25-45 years



G2EsportsFeb 13
LuckyFridayGovProxy

Lucky Friday have voted AYE. Please consider this a temporary notification after our vote has gone on chain. If you would like additional feedback on our rationale for this vote, please join our OpenGov Public Forum on Telegram here: https://t.me/+559tyPSfmGg0NzUx

Lucky Friday provides feedback once per week (Fridays) if specifically requested in our OpenGov Public Forum, and we respectfully ask that all proponents of referenda interact with us here for the sake of transparency. Please tag our Head of Protocol Partnerships “Phunky” with your referendum number so that he can gather the relevant commentary from our internal deliberations.

@LuckyFridayGovProxy 

Thank you for the support and for seeing the potential in this partnership! We are looking forward to introducing our fan base to all the possibilities within the Polkadot ecosystem. Always happy to schedule a call, should you have any additional questions. We also joined the TG forum to stay up to date. 

G2EsportsJan 30

@138SzR1tiCeCBVTQfCNasoQQLjacFLxEHDM16KAejTiRSqf8 

Hi, thank you for the comment! We've updated the duration, amount and points of contact. As for why DOT instead of stablecoins, there are two reasons. The first one - should all current proposals for stablecoins go through, it would lower the remaining amount in the treasury. The second reason is that in our proposal, 5.66% of the amount is needed in DOT anyway for the fees inside the Polkadot ecosystem.

G2EsportsJan 30

@138SzR1tiCeCBVTQfCNasoQQLjacFLxEHDM16KAejTiRSqf8 

Hey SuperDupont, thank you for the comment! We were thinking of using biodegradable materials, but above all, these ideas were thought starters with the aim to start exactly this type of discussion. The overall goal of this event is to start with a big bang, creating massive media exposure around the start of the partnership. We already updated the proposal with a new idea - launching a hot air balloon in major cities, which would result in a similar effect without any environmental waste or pollution.

G2EsportsFeb 13

Hello everyone!
As we are moving through the decision period, we would like to share our latest AAG appearance, as we had a chance to dive more into our unique and new acquisition funnel, and answer some of the questions. 
Link to the AAG is here: 

https://www.youtube.com/live/Th16YDXx8bw?t=3212s

Let us know if you have any questions!

G2EsportsFeb 13

@SAXEMBERG 
Hello! As quite some time passed since your comment, we hope that our AAG appearances and further clarifications could paint a more clear picture to you, that our proposal is way beyond "just" an esports sponsorship. We are always happy to have a discussion and schedule a call, should you be interested. Thank you for your feedback, it's a valuable perspective. 

G2EsportsFeb 13

@13znFMMjHyM2UvSewvaKMC2bLUcySRMzcM8BAMTzm1G2P5ju 

Hi there!

As for why DOT instead of stablecoins, there are two reasons. The first one - should all current proposals for stablecoins go through, it would lower the remaining amount in the treasury. The second reason is that in our proposal, 5.66% of the amount is needed in DOT anyway for the fees inside the Polkadot ecosystem.

Regarding the Polkadot gaming ecosystem, we see a massive potential there, as Polkadot is ticking all the boxes — especially high TPS and low transaction fees. The total tech stack on Polkadot makes it an obvious place for Web3 games, which we can see manifested by Mythical Games and others. G2 Esports will be extremely happy to introduce these titles to our fan base, and show them the future of gaming. 

Thank you for your feedback, and we are always open to schedule a call to go through any questions you might have.

G2EsportsFeb 13
_ecardo5o

Many new users are coming into contact with WEB3 through games and entertainment. And Polkadot must integrate its tools and community potential into this.

Hi @_ecardo5o,

Thank you for your comment, this really resonates with our sentiment as well. Have a great day!

G2EsportsFeb 13
EricDistractive

Aye.
I find sponsoring an e-sports team appealing because the video game & adjacent market have a potential target audience of 3 billion within a demographic that overlaps with tech workers and cryptocurrency holders. 

Sponsoring many teams would offer a recurring touchpoint with our brand. I'd also see a potential e-sports league for FlappyWud, Pink Racers, and Evrloot ;) 

I'd like to see a more targeted strategy in North America because we're preparing for significant activities. The success will mostly depend on a good execution from top-of-funnel down to onboarding to wallets, Discord, and Dot.

If approved, the Distractive team will sync with the g2 counterparts to discuss their plans, align on roadmaps and see where the "big bang" could make most sense.

 

Hey @EricDistractive,

We are looking forward to working together and we are always open to ideas and collaborations. Speaking of North America (where 25% of our 35mil fanbase is), you'll probably like to hear that we just won Americas Valorant League, which gives us additional visibility in the region for any future activations (e.g. watch parties, and Polkadot Fellowship IRL meetups).

G2EsportsFeb 13
EricDistractive

I want to see more esports activities

@EricDistractive 
Esports activities are spawning as we speak :)

G2EsportsFeb 13

@15tHDdPic4Dy1cdNYH1azAWmC72iLarkmhPncXTL18aBQbMt 

Hey there!
Regarding the fees, we calculated 5.6% in DOT for creating roughly 1+mil NFTs (open 1+mil active touchpoints and calls to actions with Polkadot eco) during the activation. That being said, we are always open to ideas on how to integrate even more into Polkadot. Current examples would be our discussions with DOTplay and Mythical. 
Thank you again and let us know in case of any further questions!

G2EsportsFeb 13
yooo

On behalf of the Hungarian Polkadot DAO:

We have voted Nay on your proposal as we believe the benefits for Polkadot are not sufficiently justified. While the evidence provided is promising, the target audience is already digital-native, and more could be done to onboard users beyond minting memory NFTs. We would support this initiative if more effort were directed toward turning the audience into active users and aligning with existing parachains. For example, why isn’t Mythos or other relevant gaming parachains part of this effort?

Also unclear why is it being asked in DOT instead of stables? Understandable if parts of the minting costs are needed to be in DOT but would probably be better to ask for part stables and part DOT.

Additionally, we feel the proposal lacks a clear strategy for driving meaningful adoption and engagement within the Polkadot ecosystem. The focus should be on creating tangible value for users and fostering collaboration with existing infrastructure rather than minting simple NFT-based memories.

You can view how the Polkadot Hungary DAO evaluated this proposal on our public page [here]

 

Dear @yooo,

Thank you for your honest feedback, and for giving us the opportunity to explain all the details and the deeper ways of this proposal in our call.

Your feedback has been great, as it reflects exactly what we are aiming for with this proposal. Let's not only make tens of thousands of G2 fans become Polkadot users, but let's also open them up to the whole eco to attract and also actively guide them into interesting projects like Mythical.

So we continuously and repeatedly bring users to the Polkadot ecosystem, so they become a regular and active users, and not just one-time NFT claimers. In fact, our visions are aligned perfectly, and we are looking forward to making this new acquisition funnel a success, to grow the active Polkadot community. 

To answer your question about DOT request, when we submitted the proposal, the majority of the stables treasury was already asked for from active proposals. Should there be a surplus in DOT after DCAing and receiving our asked Euro amount, we would be very happy to offer a prolonged partnership or return the remaining DOT.  

To tap on your feedback about strategy and meaningful adoption, in our acquisition funnel we combine DOTmemo and Nova wallet (both treasury funded) to leverage the biggest moments of the partnership, and offer unique experiences (e.g. trip with the team to World Championship) to our fan base via Polkadot. As a next step, our fans will be incentivized to actively use Polkadot. We are in talks with DOTplay, and Mythical Games, to actively push our web2 gamer base into the future of Web3 gaming. This is beside the obvious fun angle of playing FlappyWUD and other games on Polkadot. 

As you can see, we are thinking ahead, and we are looking forward to collaborating on more direct funnels. Please let us know if you have any further questions, we are always happy to schedule a call and answer any questions you have in detail. 

G2EsportsFeb 13
gatorkorps

Hey, great proposal, I really would like to have some update about the jersey and the logo placement plz.

Bring userr on polkadot must always be the 1st goal of all marketing proposal.

Hey @gatorkorps,

Thank you for the comment! We totally agree on the main goal — bringing people to the Polkadot ecosystem. That's the main aim of our new acquisition funnel approach. 

Regarding the jersey logo placement, we are now working on a secondary option for both League of Legends and Valorant teams. Beside the originally proposed sleeve position, we will provide a mock-up with a more prominent front of the jersey position. Then you will be able to see both options, and we would run a poll after the proposal is passed. 

Hey, great proposal, I really would like to have some update about the jersey and the logo placement plz.

Bring userr on polkadot must always be the 1st goal of all marketing proposal.

yoooFeb 7

On behalf of the Hungarian Polkadot DAO:

We have voted Nay on your proposal as we believe the benefits for Polkadot are not sufficiently justified. While the evidence provided is promising, the target audience is already digital-native, and more could be done to onboard users beyond minting memory NFTs. We would support this initiative if more effort were directed toward turning the audience into active users and aligning with existing parachains. For example, why isn’t Mythos or other relevant gaming parachains part of this effort?

Also unclear why is it being asked in DOT instead of stables? Understandable if parts of the minting costs are needed to be in DOT but would probably be better to ask for part stables and part DOT.

Additionally, we feel the proposal lacks a clear strategy for driving meaningful adoption and engagement within the Polkadot ecosystem. The focus should be on creating tangible value for users and fostering collaboration with existing infrastructure rather than minting simple NFT-based memories.

You can view how the Polkadot Hungary DAO evaluated this proposal on our public page [here]

 

Feb 5

Only 5% for fees? If you really mean it, you should put more faith into the ecosystem and really integrate with it ground up. Show us you are in it for the long haul. Integrate with bounties, help us improve funding opportunities to fit esports. Proof yourself first, then we can talk. Reputation is everything in web3.

That said, I highly encourage all esports proposals as there is a lot of opportunity for both sides, especially this year.

I want to see more esports activities

Aye.
I find sponsoring an e-sports team appealing because the video game & adjacent market have a potential target audience of 3 billion within a demographic that overlaps with tech workers and cryptocurrency holders. 

Sponsoring many teams would offer a recurring touchpoint with our brand. I'd also see a potential e-sports league for FlappyWud, Pink Racers, and Evrloot ;) 

I'd like to see a more targeted strategy in North America because we're preparing for significant activities. The success will mostly depend on a good execution from top-of-funnel down to onboarding to wallets, Discord, and Dot.

If approved, the Distractive team will sync with the g2 counterparts to discuss their plans, align on roadmaps and see where the "big bang" could make most sense.

 

Lucky Friday have voted AYE. Please consider this a temporary notification after our vote has gone on chain. If you would like additional feedback on our rationale for this vote, please join our OpenGov Public Forum on Telegram here: https://t.me/+559tyPSfmGg0NzUx

Lucky Friday provides feedback once per week (Fridays) if specifically requested in our OpenGov Public Forum, and we respectfully ask that all proponents of referenda interact with us here for the sake of transparency. Please tag our Head of Protocol Partnerships “Phunky” with your referendum number so that he can gather the relevant commentary from our internal deliberations.

Jan 31

Amount requested: 495,030.0 DOT

This should be a joke. isn`t?

Clear and loud NAY.

Jan 24

A a final message towards the strong words from DonDiegoSanchez. Let’s dissect the two main issues with this claim without retorting to confrontation.

  • So is this coordinated plan in the room with us?

Honestly, how do you expect the community to know about this undescribed coordinated plan related to this proposal. There is no mention of community like technical teams behind any new integration, the Marketing Bounty and Fellowship according to TheMoonBearer on X as well https://x.com/TheMoonBearer/status/1882743547062796361 when there is no written information in this referendum text and slides. Technical integrations are undescribed other than NFT collections in Nova, something that hasn’t worked out as as well as a conversion funnel even for prior expensive technical integration like F1/Tezos/McLaren we must add. All that can be analyzed from the current information is the reach that the G2 sponsorship will have, through social media, visualizations and Nova wallet downloads. Many of which will be reverted back to Polkadot users as we have seen also with other referenda in the past.

So let’s stop these “if-you-know-you-know” kind of comments also shared by MoonBearer on X if you really want to put blame/responsability on other entities who are analyzing the proposal, at the very least, let’s include the information that you are claiming to be included already. As we have already mentioned on other referenda. If there is private information about it, don’t expect the ones without this information to trust and support blindly your proposal. For now, this is a sponsorship with enhanced viewership and unclear plans to execute any new technical integrations or community integrations. We have seen this fail in the past so this should be defined as a risk that voters should be willing to take.

  • Plans to deploy an even more ambitious strategy than before.

We have already a sponsorship in the e-sports arena with Heroic in the exact same geography and category. So there is already a precedent that’s worth analyzing. So it’s a judgment of this precedent that makes us NAY this proposal too. At the end of the day, having two (and potentially 3) e-sports sponsorships in the same geography sounds like putting too many resources in one basket. Specially when one of the sponsorships needs more work (actually both active sponsorships need more work). Therefore, adding 3.2M in value for yet another e-wports sponsorship is not a risk worth taking based on prior results and the low DOT price which is directly affected by the token sale.

With that we must finish with saying that this vote will remain final without recourse for further comment.

_ecardo5oJan 24

Many new users are coming into contact with WEB3 through games and entertainment. And Polkadot must integrate its tools and community potential into this.

Jan 24

As a personal feedback, please remove your event proposal to throw ballons in the air. We are living in the 21th century, we are in 2025.

I live in France, so sorry to learn you that plactics are polluting our planet for 100 to 500y. I don't want you to pollute the countryside with plastic ballons. it's like throwing plastic bottles in the ocean, would you do that? No.

I'm also part of Surfrider Foundation since 25 years, it's definitely the type of event that no association protecting the environment, especially water and ocean, want to see.

Please think about something not belonging to the 20th century and keep preserving our beautiful planet. Thx in advance.

Jan 24

Hi, Please think about the people reading the description: Can you add at the begginning of the proposal description:

  • the duration (from when to when)
  • any point of contacts
  • the requested amount (i know it's displayed on dapps but it's more clear if present in the description).

Also, why are you asking DOT and not stablecoins ? Thx in advance

Please make sure to prepare in advance a coordinated plan with the Polkadot community that ensures a significant integration with the technology and its people and not only a brand awareness campaign that may or may not lead to a limited use of it. For now our vote will be NAY to all new e-sports sponsorships as we have already one active e-sports sponsorshop campaign and another 3.7M competing e-sports proposal.

@Saxemberg Governance

I don't understand your comment, could you expand on it? Or refine what you consider to be good sponsorship?

Because this proposal comes with a coordinated plan with the Polkadot community that actually ensures a significant integration of people. It's probably the best sponsorship initiative we've had to date. Combined with a global community-focused strategy currently being implemented by the Marketing Bounty community management team and a unified user aquisition funnel. I'm really wondering how it oculd be better, honestly.

Preventing that is like accepting our inability as a body of agents to deploy an ambitious strategy like all the other ecosystem and listed companies are able to deploy. At this point, I'm even wondering if it's not just because we're used to mediocrity that we're actually embracing it now or are afraid to get rid of it.

I also find it surprising that one proposal is rejected because another is being voted on. It signals that we don't want proposals to compete with each other, when that is probably the best way to improve the overall quality of the proposals.

JoUJan 23

WUD is GOOD

Jan 23

Please make sure to prepare in advance a coordinated plan with the Polkadot community that ensures a significant integration with the technology and its people and not only a brand awareness campaign that may or may not lead to a limited use of it. For now our vote will be NAY to all new e-sports sponsorships as we have already one active e-sports sponsorshop campaign and another 3.7M competing e-sports proposal.

Jan 21, 1970

Dear Proposer,

Thank you for your proposal. Our vote on this proposal is NAY.

The Big Spender track requires 60% quorum according to our voting policy. This proposal has received zero aye and eight nay votes from ten members, with one member abstaining. Below is a summary of our members' comments:

> The referendum saw a unanimous rejection from voters regarding a proposed esports sponsorship, primarily due to the request for DOT funding instead of stablecoins. While some acknowledged the proposal’s thoughtful preparation and potential market reach, concerns were raised about the project's relevance given Polkadot's current absence in the gaming space. A few voters suggested that sponsorships in esports might only prove fruitful when the platform is actively engaged, indicating that more strategic approaches should be considered in the future. Some voters expressed interest in further discussion but ultimately leaned towards skepticism.

The full discussion can be found in our internal voting.

Kind regards,
Permanence DAO

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