Web3 and Entertainment: A Billion-Users Opportunity

As Sota Watanabe explains, the integration of Web3 with finance has attracted over 220M accounts globally. This illustrates how decentralized technologies have democratized access to financial tools, empowering users to engage with assets, lending, and payments outside TradiFi.

However, Watanabe dreams of a greater potential: the fusion of Web3 with entertainment. This synergy has the potential to unlock billions of users.

Entertainment is a universal language, exceeding cultural and demographic boundaries. By incorporating it with the principles of decentralization, creators, and audiences alike can engage in more collaborative and immersive experiences.

Web3 enables a new paradigm where intellectual property (IP) rights are tokenized, on-chain gaming ecosystems flourish, and loyalty programs become community-owned. The entertainment industry, in particular, stands to benefit from these shifts by addressing long-standing challenges around centralized control and fair revenue distribution.

Sony Group derives a significant portion of its revenue from its gaming division, which includes the PlayStation ecosystem, a global leader in the industry. By integrating blockchain into gaming, Sony could enhance player experiences through asset ownership, tokenized rewards, and decentralized marketplaces, creating new revenue streams while fostering deeper community engagement.

Soneium blockchain, with its focus on scalability and entertainment-driven applications, offers an ideal platform for such innovation.